In 2021 as creative director for Unlisted Brand Lab, we launched the first all-gender nail brand in partnership with co-founder Machine Gun Kelly. With a focus on creative self-expression, we collaborated with celebrity talent, artists, filmmakers, photographers, 3D animators, and creators to disrupt the crowded beauty space. Over a lifespan of a year, UNDN LAQR has amassed over 25 Billion press impressions and over 70 million social impressions to the tune of over 1 million dollars in sales.
As a direct to consumer nail polish brand we felt it was important for our fans and customers to have a space to experience the brand first hand. The Pop-up was located in West Hollywood, CA for the span of 1 month and featured a custom exterior and interior build, nail bar, event activations, VR experience, and limited release products.
